6 Blind Box Brands You’ll Love (That Aren’t POPMART)

As Molly from POPMART stepped onto the global stage, the world was introduced to the magic of blind box collectibles. 

 The thrill of pulling a mystery figure, hoping for that one special design—or even better, the secret rare has drawn fans from all over into the charming world of blind boxes.

While Molly is one of the most iconic figures, POPMART is just the beginning. There are many other blind box brands worth discovering. Here are a few you might fall in love with for their creativity, emotion, and irresistible cuteness. 

Other Lovely, Cute Charms in the Blind Box World 

 

Letsvan: A Flashback to 90s Youth Culture

If you’re into Labubu keychain plushies, then you’ll love WAKUKU and FUNII, two adorable series by Letsvan. Their blind box figures and soft keychain plush lines channel the fashion, fantasy, and energy of late-90s youth culture. Bright, dreamy, and nostalgic they’re a collector’s delight.

TNTSPACE:  A Burst of Emotion

Hiromo from POPMART wears his emotions on his sleeve and so do the characters from TNTSPACE. This brand focuses on emotional expression through characters like:

• DORA, who symbolizes self-respect and freedom
  
  

• Baby Zorra, a mischievous and curious child
  
  

• Rayan, who reminds us that even during life’s hardest moments, we’re not alone
  
  

• Liita, a girl who dreams of a freer, more natural life
  
  

• ANIMOO, figures that tap into childhood memories and raw emotions

 

FINDING UNICORN:  Where Art Meets Everyday Life

If you’re drawn to artistic, life-inspired designs, FINDING UNICORN is a perfect fit. The company collaborates closely with artists and influencers to bring expressive art toys to life.
 Their popular series: like Farmer Bob, Rico, and zZoton, invite you to explore curiosity, imagination, and everyday wonder. Each piece feels like a small adventure into the unknown.

52TOYS:  Beyond Blind Boxes

Looking for more than just mystery figures? 52TOYS might be your next obsession. Founded in 2015 by Chen Wei and Huang Jin, who have deep roots in both figure collectibles and board games, 52TOYS offers a wide variety of IPs.
They’ve partnered with brands like Sanrio, Disney, Doraemon, and Harry Potter, and they’ve also developed their own original action figures, many inspired by ancient Chinese armor, fantasy monsters, or mecha, reminiscent of Gundam.
Whether you're into toys, games, or collectible art, 52TOYS offers something for every kind of fan.

 

Rolife:  A Warm and Peaceful Fantasy

From the creative minds at Robotime, Rolife was born in 2019 to focus on playful and imaginative products. While Robotime is known for DIY miniature houses and 3D wooden puzzles, Rolife brings a new layer of warmth and storytelling.
Their beloved character Nanci, a girl with peaceful expressions and dreamlike poses, became a fan favorite. Other characters like Suri (a Western-style elf) and Charline (a forest fairy) help build a fantasy world filled with comfort, love, and healing.

 

Ending the surprise 

The blind box world is far more than just random surprises, it’s a creative universe full of emotion, nostalgia, and artistic expression. From the stylish softness of Letsvan, the emotional depth of TNTSPACE, and the artistic storytelling of Finding Unicorn, to the world-building of 52TOYS and the warmth of Rolife, there’s a blind box brand out there for everyone.

Whether you’re a seasoned collector or just starting out, these companies offer a doorway into a whimsical hobby that surprises and delights with every box. So go ahead, take a chance, you never know what charm is waiting inside your next blind box.